How Teamwork and Effective Partnership Serve Our Commercial Clients’ Needs

OUR CHALLENGE

To bring six photographers together to create a comprehensive body of images, video, and audio assets used to show the vibrant and changing face of rural America in 2011.

To create a model for handling planning and logistics of a large-scale shoot that is portable and applicable to other commercial photography needs. This includes annual reports, NGOs, philanthropic campaigns, and advertorial-style advertising campaigns.

OUR SOLUTION

+ Identified regional idiosyncrasies to help develop a wide cross-section of rural towns for coverage.

+ Assigned multiple photographers to each town at the same time in order to effectuate the most complete ‘day-in-the-life’ coverage of that town       possible

+ Fostered a team-based approach by encouraging photographers to collaborate and communicate with each other in their approach to the       subject

+ Created a cost-management system to accommodate logistics and production of Few and Far Between

+ Created an asset management and delivery system to track video, audio, and images from six photographers working over a span of two years

+ Leveraged peer-based social media channels to engage an audience during the creation of Few and Far Between

+ Drew from the expertise of LUCEO’s Partner Network in creating a structure for a finished multimedia presentation

THE APPLICATION

Few and Far Between will be presented in three unique formats as a monograph, an exhibition, and as a multimedia presentation.

The cooperative nature of Few and Far Between helped LUCEO develop a model for handling planning and logistics for large-scale shoots. By encouraging cooperation and specialization between photographers and partnering organizations, LUCEO developed an efficient, time-saving workflow without compromising the quality of the end-product.