See how we helped Johnnie Walker engage a new demographic by marrying one of the biggest film stars in Southeast Asia to one of the biggest liquor brands in the World.
We wanted to pair Western-style production with Eastern taste to help Johnnie Walker bridge the gap to a developing market.
We teamed up with Edge Asia and photographed Johnny Tri Nguyen, one of the highest profile names in Vietnamese cinema. The image and its application had to remain consistent with Johnnie Walker's style and exacting technical requirements – but with a face familiar to its target market.
The imagery appeared in point of sale and point of purchase both on trade and off trade – bars, clubs, restaurants, liquor stores and super markets. The campaign won an Internal Diageo Asian Hero Award. The campaign was so successful that it was extent to a second year.