Losing Ground

Mike Eberspecher has Alzheimer's.  Carolyn, his wife, must make one of the toughest decisions of her life as her husband slowly loses the memories that are building blocks of their shared life together.

Objective

To create a film-short illustrating the scope of loss suffered by Alzheimer's patients and their families.

Solution

By building a concept around the Eberspecher family's Polaroid photo albums, Luceo seamlessly incorporated commissioned documentary work of the Eberspecher family's decision to place Mike in a assisted living facility with historical family pictures depicting his healthier years.  The viewer learns that Mike was a boisterous, hard-working, proud father of three whose loved-ones faced immense loss in the wake of his failing memory. 

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