Soldier Home

After leaving the United States Army Lenny struggled with heroin addiction and homelessness.  Learn how Soldier On, one of the nation's most comprehensive treatment programs for veterans, helped Lenny regain his footing on a sober path towards home-ownership.

Objective

To create an interview-driven video showing how Soldier On works with veterans like Lenny to help them navigate the stumbling blocks of addiction, mental illness, and chronic homelessness.  Our primary challenge was to find a single subject whose story epitomized Soldier On's program and goals.  

Solution

Luceo spent several days interviewing casting participants in Soldier On's programming before landing on Lenny.  Lenny's ability to talk with compelling and emotive recall gave us the ability to craft a narrative-driven video short that speaks about the core of Soldier On's effectiveness. 

  • TALK TO US
    SEND