GOOD FOOD HERE

Background

Good Food Here is a program administered by the Ohio Department of Health that puts healthy foods in convenience stores in order to provide sensible diet options where, previously, there were none.  Good Food Here stores stock fresh fruits and vegetables and other healthy foods, such as whole grains, low-fat dairy, lean meats, and low-calorie or low-sodium snacks.  Luceo created and produced video and social content for Better World Advertising in service to this campaign.

Objective
To create a brand video and social media stills that describe the Good Food Here initiative.

Insight

Good Food Here’s earnest approach to making incremental and practical changes to community health provided the backdrop for a story that we wanted to tell.  Our core concept synthesized interviews with program stakeholders with documentary footage that featured the area and the program participants to reinforce the program’s approach and efficacy.

Solution
Luceo filmed and photographed in the Akron area in support of the project.  Footage included documentary of the Arkon area, documentary of program participants and stakeholders, and environmental interviews with program architects and administrators.

Services Rendered
Video and Social Concept
Video Production
Video Postproduction
Photography Content for Social

Awards
The video was awarded the 2016 Gold Communicators Award of Excellence.