15 Seconds of Truth at the 12th National Harm Reduction Conference

Background

The 2018 National Harm Reduction Conference was held at a time when harm reduction, health care, and drug policy reform entered a dynamic and critical phase. The prescription opioid and heroin overdose epidemic captured national attention, with renewed focus on transmission of HIV and viral hepatitis among people who use drugs. These trends are reshaping the policy and public health landscapes, making harm reduction more urgent and relevant than ever before.

The biennial conference is the only conference of its kind in the United States. For four days, some of the most creative minds from the US and abroad gather to address the many complex issues facing the harm reduction movement. It represents the work of a diverse community–including people who use drugs, social justice activists, service providers, healthcare workers, researchers, policymakers, public health officials, and law enforcement— all coming together to put an end to the harms and injustices caused by the War on Drugs.

Objective

To create a series of video shorts contextualizing the role of harm reduction in the lives of conference attendees.

Channels
Facebook, Instagram, Projections during the conference

Approach

Luceo constructed a video booth and production workflow allowing conference-goers to share their truth about harm reduction. An interviewer was stationed in the booth to help each speaker refine their thoughts to match the format’s brevity. Each interview was edited in real time and shared through the Harm Reduction Coalition’s social media channels. A supercut featuring the highlights of each video short was produced and played during the conference’s closing plenary.

Services Rendered

Creative
Print Production
Videography and Production

Live Editing
Workflow Management
Post Production
Musical Scoring

Social Media Integration