MAYOR’S OFFICE OF IMMIGRANT AFFAIRS

An ID For Everyone —IDNYC

IDNYC is a free government issued identification card that is available to all residents of New York City.  Its appeal and target is for all residents, including those who might otherwise have trouble obtaining government-issued identification —the homeless, youth, the elderly, undocumented immigrants, and formerly incarcerated people.

Client
Better World Advertising for the NYC Mayor’s Office of Immigrant Affairs and NYC Department of Health and Mental Hygiene

Target Audience
New York Residents, including those who might otherwise have trouble obtaining a government-issued identification.

Approach
Luceo secured talent and locations across several New York City boroughs representing the diverse target for the campaign and delivered production and postproduction services to create images to city specifications for the campaign.

Services Rendered
Photography
Production
Postproduction
Casting
Location Scouting